Case study analysis Essay Example | Topics and Well Written Essays - 3250 words

Case study analysis - Essay Example The report also encompasses a SWOT analysis of Netflix along with recommendations for future development. The movie rental and streaming industry offers movies and streaming videos to customers at a monthly charge. Over the years, this industry has grown significantly, with customers spending increasing amounts on video and streaming services. According to Snider (2014) spending on digital video content increased by over 30% in 2013 in comparison with the previous year. Snider (2014) also been mentioned that, with the rise in popularity of streaming content, the DVD rental service is gradually declining. Over the past year, it has dropped by 9% and is predicted to keep on falling in the coming years. The movie rental and streaming industry is characterized by the presence of several well established brands other than Netflix such as Hulu, Amazon prime, HBO Go, Vudu, Apple TV, among others (Donfro, 2014). These firms compete among each other to gain the maximum possible number of subscribers by offering higher value propositions and, among all the competitors; Netflix has managed to attract the highest market share. One of the key drivers of the movie rental and streaming industry is the growing popularity of the online streaming services. The constant increase in the usage of high speed internet services has made it easier for customers to stream their favourite movie or TV series at a time of their own choosing. Moreover, another key driver for the growth of the industry is the increasingly hectic lifestyle of the people, which leaves hardly any time to catch a movie in theatres and watch a TV show at specific airing time (Marketline, 2014). Thus, the video and movie streaming service has gained huge popularity as its services allow customers to watch movies and TV shows at their convenience. Moreover, technological advancement has also allowed

Critically evaluate the potential of the city of Palma as a center for Essay

Critically evaluate the potential of the city of Palma as a center for city break tourism - Essay Example In Europe, this progress is set apart by the surfacing of low-fare carriers, for example, a wide variety of the city-break day trips. Globally, an ever-increasing numeral of people takes trips to distant or peripheral destinations, often for a considerably short period of time. Touring Palma is pleasant any time of the year. Spring (April to mid-June) is generally the best. September is also good but can get rain. In a winter, city breaks in Palma and country stays, especially in the plains towards (watch for the almond blossoms), make for a great escape. For Tourism to survive, focus should shift on its aspect, that is, the role of the local population, and show how it is likely to influence demand, especially a volatile demand; the way they endure, or accept or support enthusiasm. Introduction In developed countries, an increasing number of individuals pursue lifestyles that are no longer need-driven (for instance, satisfying basic needs such as food), but that are motivated by the need for esteem and status or experiences for a classification by ‘values and lifestyles’. Discussed herein are submarkets of tourism. City Break Tourism There exist different kinds of sub-markets within tourism; one of this sub markets is city-break tourism. By definition, city-break Tourism, a City Break can be regarded as a short vacation to a city. The arrangements may be a package of accommodation and transport. Alternatively, city-break tourism can be described as an journey to a city with one night accommodation, usually with a sightseeing program, which may be optional or included in the price (Mac Iver & Mac Iver, 2008). Unfortunately, this definition does not take account of the growing popularity of low-cost ‘basic’ air flights which many people book as City Break, making accommodation arrangements themselves. Furthermore, City Break tourism is often sold in weekend packages, and special interest tourism, for example, addressing young tourist gr oups mainly coming for a party holiday, is policies with the main aim to overcome the short summer season. While not comprehensive, this list of types of breaks illustrate that there are both domestic and international. Tourism in industrialized countries has changed considerably in recent years, with a trend towards more frequent, but shorter trips to far distant places. In Europe, this progress is set apart by the surfacing of low-fare carriers, for example, a wide variety of the city-break day trips. Globally, an ever-increasing numeral of people takes trips to distant or peripheral destinations, often for a considerably short period of time. Clearly, these expansions remain smooth the progress of by air travel over the earlier 45 years, has transformed from a lavish form of mobility for the well-off few into a contemporary form of ‘hyper-mobility’ (Mac Iver & Mac Iver, 2008). Hyper-mobility, defined here as mobility that is frequent and often long-distance, is a res ult of the growing network of airports, perceived cheap fares, better education, higher income and a lot of leisure stage, including prospects to depart from work for an extended period of time. One of the fastest growing sectors in tourism is the international City Break market. Furthermore, tourists are prepared to travel further and further for a short break. Major cities provide destinations for